“I've been lucky enough to collaborate with Cath as a content creator, as well as having her as my manager. As a leader, Cath brings so much positivity to hype up her team. She tactfully pushes her people to their full potential, which has been incredibly valuable for me. She's organised, professional, structured and empathetic. Cath joined our team as a pro at all things project management. She brought innovation to our team in her first month with us, mainly through the use of Scrum and Agile principles. Her introduction of a more efficient content planning system, and general way of working, made a massive difference to our social team's morale and productivity.
I've learned so much from Cath's approach to content creation and risk management. She's engaged, creative and consistently comes up with great ideas. She's got a great knack for refining these into engaging, polished content that's of a really high standard.
Creative copywriting and project management is where Cath truly shines. Her work is impressive - she can write a wide variety of comm types and has a natural talent for adapting her tone of voice to speak to her target reader on multiple levels. You only have to read Cath's blogs to see how talented and creative her wordplay is - she's a true inspiration to me.”